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Hatta Dolmat’s HD Rising, now on on shopMYairports

Lifestyle
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Locally acclaimed fashion designer, Hatta Dolmat collaborates with Malaysia Airports to feature his latest design, HD Rising

A name that is famously known in the local fashion industry, Hatta Dolmat has collaborated with shopMYairports to feature his latest design, HD Rising. Browsing through shopMYairports, online shoppers can indulge in the unique 3D monogram of interconnected building blocks of HD Rising designs.

Shoppers will be able to get their hands on a variety of premium fashion apparel and accessories including shirts, skirts, jackets, long and short pants, tote bags, sling bags, and wristlets, all crafted using exquisite fabric materials such as Como Crepe, Premium Crepe, and Neoprene.

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This collaboration between the well-known Malaysian designer is part of Malaysia Airports group’s commercial reset strategy aimed at elevating its commercial offerings as well as including prominent local brand on the world’s stage by remaining agile within a fast-changing consumer landscape.

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In a statement, Malaysia Airports’ Senior General Manager of Commercial Services Hani Ezra Hussin said shopMYairports is part of Malaysia Airports’ wider Airports 4.0 digital transformation initiative which aims to enhance the passenger experience, particularly on the retail front.

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alented Malaysian fashion designer, Hatta Dolmat (Photo: Instagram @hattadolmat_)

“Through shopMYairports, customers will have the opportunity to purchase travel-exclusive and duty-absorbed products online, such as skincare, body care, cosmetics, fashion apparel, electronics and food products. Additionally, shopMYairports is now able to provide international delivery, catering to global shoppers.

“This latest enhancement further expands the market reach of local airport retailers beyond Malaysia. Malaysia Airports’ long-term digitalisation initiative is aimed at facilitating the growth of airport retail partners and laying the foundation to transform airports into becoming transportation hubs that are also shopping and lifestyle destinations,” she said.

She added, “Hatta Dolmat is a talented local fashion designer who will do Malaysia proud. We hope that this collaboration will be the first among many that we will have with other local entrepreneurs soon.”

In another unique feature part of the collection to debut HD Rising, for the first time in Malaysia, instead of a fashion runway, models paraded on an airport runway staged at KL International Airport (KLIA). The HD Rising collection is now available for pre-order on shopMYairports.com.my until 31 May 2022, with a price range of between RM90.00 to RM399.00.

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