The e-commerce platform helps promote sales and deals to a wider audience.
The exclusive shopMyairports e-commerce platform was officially launched recently and it promises buyers a seamless digital airport retail experience like no other. An offshoot of the physical retail shops at Malaysia Airports, the online shopping platform offers great deals on goods such as fashion apparel and accessories, fragrances, beauty products, chocolates, confectionary and other food and beverage items at promotional prices previously only available at the airport. With shopMYairports, shoppers can now buy these items online and have it shipped directly to their homes. It’s the ultimate in online shopping at the airport that’s very convenient for both passengers as well as non-passengers.
Shopping with shopMYairports is now even more convenient as you can purchase duty absorbed and travel-exclusive products anywhere, any time and delivered right to your doorstep!
Speaking at the launch, Group Chief Executive Officer (CEO) of Malaysia Airports, Dato’ Mohd Shukrie Mohd Salleh said that the idea for an online platform for Malaysia Airports’ retailers was already years in the making. This is in tandem with their Airports 4.0 initiative that outlines Malaysia Airports’ digital transformation. Said Dato’ Mohd Shukrie, “Our aim was to strengthen Malaysia’s position as a regional hub by providing a seamless experience through the use of technology.” It seems that with the COVID-19 pandemic affecting retailers’ sales at the airport - due to the decrease in passenger footfall, the programme has been accelerated as Malaysia Airports show their support to their retail partners with the digital shopping platform.
Meanwhile, the guest of honour during the launch, the Minister of Transport of Malaysia, Datuk Seri Ir Dr Wee Ka Siong, who also officiated the event, said: “It is crucial to support our SMEs (small and medium industries) with the appropriate tools and skills and help plan their business for long term sustainability, and I commend Malaysia Airports for taking the step forward in making them future-ready.”
As Dato’ Mohd Shukrie mentioned, Malaysia is a country with a population of almost 16 million youths under the age of 18, representing a significant number of potential customers in the coming years. Thus, it makes perfect sense for Malaysia Airports to seize this opportunity in view of the significant potential growth in the e-commerce sector. “With the contraction of the travel market and the anticipated gradual recovery, shopMyairports is one of several ways where Malaysia Airports can help expand the market for our retail partners,” said the Malaysia Airports Group CEO.
The launch of shopMYairports is the latest initiative by Malaysia Airports in efforts to help their retail partners during these challenging times. Malaysia Airports has already extended assistance in the form of deferment of rental payments, extending credit terms to 120 days, extending the tenure of newly-signed contracts and organising airport-wide sales to help clear inventories. However, as Dato’ Mohd Shukrie mentioned, these are only short-term solutions, while shopMYairports will provide retailers with a more long-term and more sustainable solution in helping them recover from the effects of lost sales due to COVID-19.
Thus, for those who miss the excitement of shopping at the airport, the shopMYairports website is the perfect platform for shopping travel-exclusive and duty-absorbed branded wares and confectionery to your heart’s content. Start your exclusive shopping experience now at www.shopmyairports.com.my