
CHINESE TRAVELLER HELPDESK to provide a seamless and comfortable experience for Mandarin-speaking guests at KLIA and klia2
In the past two decades, the world has seen rapid growth in the number of Chinese travellers, according to the United Nations World Tourism Organisation (UNWTO); Chinese tourists spent a staggering US$277 billion in 2018 (as opposed to about US$10 billion in 2000). As reported by China Daily, Malaysia is the sixth most popular destination for Chinese tourists, with Singapore, Thailand, Indonesia, Japan and Vietnam making up the Top-5 list.
As much as travelling to a foreign country that speaks a different language, practices a different culture and eats different foods is exhilarating and makes for an unforgettable experience, it could also be overwhelming when encountered obstacles, made worse by difficulties in communicating in a common language. This will, cause distress and possibly ruin the entire experience.
This year Malaysia has seen over 2.94 million Chinese tourist arrivals, representing 11.4% of total tourist arrivals in the country. To provide a seamless and comfortable experience for all Mandarin-speaking travellers at KL International Airport (KLIA) and klia2, Malaysia Airports and the China Embassy (Embassy of the People’s Republic of China in Malaysia) have initiated the first permanent Chinese Traveller Helpdesk in Southeast Asia. It is also timely to welcome a rise in Chinese tourists in conjunction with ‘Visit Malaysia 2020’.

The Chinese Traveller Helpdesk is operated by the talented and multilingual Airport CARE Ambassadors who are ever ready to assist at the International Arrival Halls of KLIA and klia2. To further enhance the experience of Chinese tourists, China Embassy also provides volunteers made up of Chinese students currently pursuing their studies here in Malaysia to assist the Chinese Traveller Helpdesk.
The Airport CARE Ambassador are also capable of assisting guests in other languages, namely Arabic, Russian, French, Korean, Thai and Hindi.

Photos © Malaysia Airports
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