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Keeping Malaysia Flying High


Promotions by the nation’s airlines help to uplift domestic tourism and flights.

The core of the aviation industry may have been intended for transporting people and goods, but for most airlines these days profitability depends significantly on tourism. When the world went on lockdown and collectively closed its borders due to COVID-19, travelling was essentially shut down overnight. Most airlines have remained resilient in sustaining their businesses while quite a few have had to file for bankruptcy.

In Malaysia, the gradual lifting of the Movement Control Order (MCO) gave a lifeline not just to the nation’s aviation industry but also to the tourism industry. Many Malaysians took advantage of the lifting of interstate travel restrictions to go on short breaks across the country, prompting airline companies in the country to take the opportunity to recover their revenue and operations by offering enticing promotions to encourage flight bookings and spending. For Malaysians looking for some respite amidst the constraints of the new norm, this is the best time to make plans for future holidays as airlines offer the best deals. Here are just a few that have been conducted in the past few months as airlines get creative in staying afloat, while those looking to plan future holidays should be on the lookout for further offerings from them.

Enticing Promotions

The country’s national carrier, Malaysia Airlines, has been offering a lineup of attractive deals for travellers going on domestic holidays. For example, one promotion they held was their “#DekatJak” campaign, which included a return flight to Sarawak plus 3-days, 2-nights hotel stay that could be redeemed until the end of 2020.

They also introduced the Malaysia Airlines Domestic Fair (MADF) where 20% discounts on all domestic flights were offered during the campaign duration, plus an additional 5% for bookings via their app! The fair, which just concluded recently, allowed passengers to travel immediately until 30 June 2021.

Unlimited Local Travel

Meanwhile, the world’s premier low-cost carrier AirAsia launched its “Cuti-Cuti Malaysia” Unlimited Pass for only RM399 nett per pass, providing an unlimited number of flights between 11 June 2020 to 31 March 2021 and, unsurprisingly, it has sold out. One of their recent promotions is their SNAP campaign, which offered flash sales to destinations such as Langkawi, Penang, Kota Bharu, Johor Bahru and Terengganu starting at RM12 per all-in one-way ticket.

They also had a SNAP Penang Special - a return flight plus 3D2N stay is offered as part of their collaboration with the JOM! Experience Penang state campaign. Their latest offering is their “ Super Sale” promising discounts of up to 90% on everything available on their website and mobile app, including flights, hotel bookings, food, activities, merchandise and even insurance.

Beaches Here We Come!

Another Malaysian airline, Malindo Air launched their “Seas The Day” campaign in late September where passengers can purchase discounted oneway tickets to visit seaside destinations such as Penang, Terengganu, Alor Setar, Johor Bahru, Kota Bharu and Langkawi. Passengers could travel immediately until 28 April 2021. At the same time, the hybrid full-service carrier had also launched a campaign for Public Bank cardmembers to gain a 10% discount on tickets.

Meanwhile, Berjaya Hotels & Resorts, via their airline Berjaya Air launched their “Fly Me Away” campaign, with multiple deals for passengers to experience the beauty of Redang Island at their acclaimed The Taaras Beach & Spa Resort.

Teaming Up With Other Players

Looking to launch an irresistible campaign, Firefly partnered up with in-destination activity promoter KLOOK on their “Jom Cuti Bersama Firefly x KLOOK” promotion in July 2020. During the campaign period, any purchase of Firefly tickets come with RM20 off on all travel activities on KLOOK.

Spreading Our Wings Again

The aviation industry has helped generate 65.5 million jobs worldwide and supported 3.6% of the global economy. The industry came together and found ways to keep the world connected throughout the COVID-19 pandemic, spreading help and hope around the globe.

What we can do to help is to plan our travels in a timely manner and purchase our tickets early. This isn’t just for convenience; it also helps guarantee jobs and income for individuals who work in the industry - from the cleaners that help keep our streets and buildings clean, to the street hawkers at our holiday destinations, and yes, the flight attendants that help make our trip comfortable. At the same time, we should also observe Standard Operating Procedures (SOPs) to #breakthechain of infections. Subscribe to the relevant travel and tourism social media to stay updated on travel promotions, too, so that you can get a piece of the great travel deals that might be on offer soon.

Journeys are made by those you travel with. And as we slowly pick up the pieces from this pandemic, it is heartwarming and uplifting to see our airlines ensuring their recovery in an inclusive way which also helps other industries that depend greatly on them.

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