Travellers can look forward to promotional offers as airlines endeavour to maintain relationships with consumers.
The COVID-19 pandemic has definitely shaken the world, affecting businesses and the global economy. The aviation industry has taken the brunt of it as one of the most affected industries. This forced the airlines to ground the majority of their fleets and even some having to cease their operations entirely.
Airlines are looking at filling in planes any way they can by maintaining relationships with passengers despite travel bans and this may spell good deals for travellers.The aviation analyst at Goodbody Stockbrokers, Mark Simpson said in the Wall Street Journal that, “Carriers’ priority has been to drop prices low enough to fill the few planes they are still flying to a level at which they can simply break even.”
Hence, for those who can’t wait to travel abroad again, it pays to follow regular updates by airlines for promotional prices on flights.
Many airlines have been offering discounted promotional tickets to offset losses incurred due to low passengers numbers. In Asia, low-budget carrier AirAsia had offered “Unlimited Passes” for about USD100 each, allowing travellers to go anywhere that its Thai and Malaysian operations fly to. It has been reported that more than 200,000 passes were snapped up during the promotion period, no doubt helping contribute substantially to AirAsia’s bottom line in 2020.
For airlines that have temporarily paused flights on some routes, there is a need to keep customers engaged and loyal while waiting for the situation to improve.
Many airlines, especially full-service ones, have depended on business travellers and corporate accounts to bring in the profits. However, now that the global population has become more accustomed to working from home and holding online meetings, business-related travel has decreased significantly. A study by marketing research firm Idea Works determined that while business trips may still be essential for many companies, it won’t be as often as before the pandemic. Thus, it may be prudent for airlines to tailor their services and passenger experience for leisure, rather than corporate travellers.
For travellers who can’t wait to travel overseas again and already have plans in place, it pays to snap up promotions offered by the airlines. With validity dates that go as far as one year ahead, purchasing low-priced tickets now will be a win-win situation for many parties including the passenger, the airlines and even the community as travel activities help boost the economy and pave the way for a quicker recovery.