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Especially For You, Mom

What's Converging
Especially For You, Mom

Tulip mania engulfs KLIA as KLM Charity Tulip Sale in conjunction with Mother’s Day unloads 8,000 fresh tulips

Photo © iStock by Getty Images

The KLIA Main Terminal was abuzz with throngs of people at Level 3 of the domestic arrival hall – even more so than usual – as they waited eagerly to get their hands on that perfect Mother’s Day gift on May 12, 2019: freshly flown-in tulips, all the way from The Netherlands.

The KLM Charity Tulip Sale, in collaboration with Malaysia Airports Holdings Berhad (Malaysia Airports) and logistics partner Sama-Sama Hotel, kicked off at 10am, alluring both passengers and visitors alike with some 8,000 tulips offered in a variety of colours at RM6 each.

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(L-R) Karin Mössenlechner (Ambassador of the Netherlands to Malaysia), YM Raja Azmi Raja Nazuddin (MAHB Group Chief Executive Officer), Dr Chong Su Ling (Hospis Malaysia council member), Sundra Kulendra (Sama-Sama Hotel General Manager) and Estee Ng (KLM Country Manager)

With hundreds of people queuing up way before the sale even began, the gorgeous blooms – available in yellow, orange, red and purple – were snatched up like hot cakes. Halfway through the sale, each buyer even had to be limited to three stalks per person to ensure everyone went home happy.

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“The last sale was in 2014. We did not manage to bring in the flowers for the last four years for various reasons but we are glad to have been able to do it this time,” said KLM Country Manager Estee Ng, adding that this year’s event also commemorated the airline’s centennial anniversary.

“We always do it before Mother’s Day. Usually, we bring in 3,500 stalks but this time we decided on 5,000 and later increased it to 8,000.

“I’m grateful for the support from our partners Malaysia Airports Holdings Bhd (MAHB) and Sama-Sama Hotel, who bought 1,000 and 400 tulips each, to give to their passengers and guests, respectively, for Mother’s Day,” said Ng.

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Proceeds from the sale would be channelled to Hospis Malaysia as part of KLM’s corporate social resposibility (CSR) programme – in support of palliative care across Malaysia.

The event, held for the 17th time, also enabled an ideal platform for Malaysia Airports to provide aid to the needy, fitting well with its airport@community CSR pillar, underscoring the importance of corporate sustainability.

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Photo © iStock by Getty Images

“We welcome collaborations with our partners as we share the same missions in providing our guests with a joyful and memorable experience,” said Nik Anis Zakaria, Malaysia Airports’ Corporate Communications General Manager.

The iconic tulips aren’t easily available in Malaysia, with most farms in Holland – affectionately called the “flower shop of the world” – located in the Noordoostpolder in the province of Flevoland.

According to Ambassador of the Netherlands to Malaysia Karin Mössenlechner, the country produces two billion tulips annually and 90 percent of them are exported.

“It blooms in spring, from March until May,” said Mössenlechner. “I hope Malaysians will love the tulips as much as we do.”

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Photo © iStock by Getty Images

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