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For The Love Of Sawit

Features
For The Love Of Sawit

Launch of Malaysian Palm Oil Centre at KLIA aims to educate travellers in conjunction with the Love MY Palm Oil Campaign

(Photo © iStock by Getty Images)

If you’re travelling through the Kuala Lumpur International Airport (KLIA) and have hours to spare before your flight, you might like to use the time to educate yourself on one of Malaysia’s biggest exports, palm oil, at the newly-launched Malaysian Palm Oil Centre, located at the Departure Hall on Level 5.

Over the years, palm oil – one of the most-consumed edible oils in the world – has gained a bad reputation with a host of preconceived ideas and myths floating about in relation to its impact on nutrition, health, the environment, economic and sustainable development in the region and beyond.

Launched on July 4, 2019 by the Minister of Primary Industries Teresa Kok in conjunction with the Love MY Palm Oil Campaign, the palm oil centre (open to the public until September 4, 2019) will enable travellers to learn about the key benefits of palm oil in the health, food application, social and economy context.

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Malaysian Palm Oil Centre at KLIA is officially launched on July 4, 2019

“Collaboration with Malaysia Airports helps us in maximising and expanding the reach of messages on the attributes of palm oil to airlines’ passengers at KLIA,” said Teresa in her speech. She went on to state that palm oil is the largest oil produced and traded in the world among 17 major edible oils and fats, and constitutes 57% of the global trade of which Malaysia contributes 33%.

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Minister of Primary Industries Teresa Kok stresses on the benefits of palm oil during her speech

Teresa explained that more than 80% of palm oil is currently used for cooking and food applications, both for household and food industry. The health benefits and goodness of palm oil are scientifically proven by various clinical studies done by scientists from Malaysia and also renowned research institutions worldwide. All the scientific findings showed that palm oil is superior in term of health benefits and can improve people’s general health. However, many are not aware of the benefits of palm oil – and the palm oil centre at KLIA serves to bridge this information gap.

“The palm oil industry is a major pillar of our Malaysian economy as it helps contribute towards the development of the nation via its substantial export earnings as well as employment opportunities the industry creates for Malaysians,” said Malaysia Airports Sepang Senior General Manager Mohammad Suhaimi Abdul Mubin.

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Malaysia Airports Sepang Senior General Manager Mohammad Suhaimi Abdul Mubin (L) delivering his speech

He explains that through this promotional support, Malaysia Airports is able to educate the general public on the overall benefits of palm oil usage and consumption as part of its CSR initiative as a value creator.

“We ourselves are cultivating and managing the plantations of oil palm, coconut and other agriculture products around our airports under our subsidiary MAB Agriculture-Horticulture Sdn Bhd (MAAH). Therefore, any such promotional, marketing or awareness efforts would also bring positive impact to our business,” said Mohammad Suhaimi, adding that Malaysia Airports is not only a business entity that merely focuses on airport management and operations but also horticulture, by virtue of the land bank surrounding the airports.

According to Mohammad Suhaimi, the Group’s agriculture operations come under MAAH which primarily focuses on the cultivation and management of mature oil palm of about 7,000 hectares spread across the 10kmx10km area surrounding Kuala Lumpur, Sibu, Miri and Bintulu.

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(Photos © iStock by Getty Images)

Since the first quarter of 2019, KLIA in collaboration with Malaysia Airports has been actively promoting palm oil through informative posters and videos on over 1,000 Flight Information Display Screens (FIDS) throughout KLIA and its second terminal, klia2, as well as on the info screen at the information counter (Departure Hall) and KLIA TV.

The palm oil centre reiterates these palm oil messages, gaining interest and strengthening the effects through visual attraction for travellers.

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(Photo © iStock by Getty Images)

“The support we received from Malaysia Airports in providing us the space to showcase information on palm oil is a right step in ensuring that members of the public get correct information on palm oil and can be confident in relaying what they know about palm oil to others,” explained Teresa.

“We need to cultivate advocates for palm oil who can help us countering slanders against palm oil. We must not allow these negative perceptions to take centre stage; instead, we must be prepared to debunk any negative myths about palm oil, and promote the positive benefits of this useful product,” she added.

Love MY Palm Oil

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The Love MY Palm Oil campaign is an initiative by the Ministry of Primary Industries, undertaken by the Malaysian Palm Oil Council to instil pride and greater appreciation of the benefits of Malaysian palm oil. The campaign focuses on socio-economic, health, nutrition, food, environment and non-food aspects of palm oil. This year-long campaign encompasses promotional and physical activities at the national level through educational elements combining visual appeal, aesthetic value and social media platforms. It also engages Malaysians from all walks of life through various community-based events.

To know more, log on to https://lovemypalmoil.com.my/

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