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Embracing Eco-Chic

Retail Indulgence
Embracing Eco-Chic

Going green isn’t a “fad” – it’s absolutely vital. As Earth Day is observed globally in April, we take a look at the approach of sustainable fashion 

There’s no denying that Planet Earth needs saving – badly. As “evolved” as human beings are, our actions over the decades have only helped deplete the planet’s resources, which is proving unfavourable to our existence. Due to pollution, there are increased levels of toxicity in vital survival-essentials such as air, water and soil.

Going green isn’t a “fad” – it’s absolutely vital. Even large fashion labels have embraced the idea of saving Gaia through the practice of ‘sustainable fashion’.

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What Exactly Is Sustainable/Eco Fashion?

In plain, simple terms, sustainable/eco fashion is about being kind to our environment. It’s about being responsible with our resources, ensuring the health of the consumers who will be wearing the clothes, and providing a good working environment for all those labourers involved in making the garments and treating them well.

Here are tips on how you can put together a green, zero-waste wardrobe:

1. The three Rs – reduce, reuse and recycle – help to cut down on the amount of waste we throw away. So buy fewer clothes but of higher quality – your clothes would fit better and last longer. Yes, it would cost more at first, but it’s definitely worth it as you’ll be doing Earth a favour.

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Fix it instead of throwing it away

2. Don’t just throw out faulty garments that you love. Get them repaired instead! Research shows that extending the lifespan of your clothes for just three months will lead to a 5-10 percent reduction in the carbon, water and waste footprints caused by an unsustainable rate of fashion production and consumption.

3. Buy vegan leather. The process of transforming animal skin into leather requires high levels of energy and toxic chemicals. Vegan leather is not only cruelty-free, but it’s better for the planet too.

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(L-R) Cotton bloom; organic cotton bales

4. Buy clothes made using raw materials that come from a crop that can be regrown or replanted once it is harvested for use in making garments such as bamboo and cotton grown without the use of pesticides or silk made from worms raised on organic vegetation. Animal-based materials such as wool and cashmere can also be considered eco-friendly as long the animals were not harmed in the gathering process.

5. Hit physical or e-stores selling pre-loved clothes and accessories such as footwear and hats. And there are so many choices online these days. You might even find good-as-new designer clothing on a ridiculous discount, so it’s a win-win all around!

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Choose fabrics that use natural dyes

6. Choose fabrics that use natural dyes – such as plant-derived – instead of chemical dyes. An additional benefit for wearer is less irritation from natural plant-based dyes and a reduced exposure to certain toxins.

7. Shop from sustainable clothing brands.

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Photos © iStock by Getty Images

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