AirAsia unveiled a website and mobile app facelift on January 28, including a chatbot named AVA (AirAsia Virtual Allstar) powered by artificial intelligence.
(3rd from left) Kenneth Andersson (AirAsia Head of Innovation & Product Transformation), Elias Vafiadis (AirAsia Group Head of Software Engineering), Adam Geneave (AirAsia Chief Customer Happiness Officer), Aireen Omar (AirAsia Deputy Group CEO (Digital, Transformation & Corporate Services) and Nikunj Shanti (AirAsia Chief Product Officer) at the launch of AirAsia AVA chatbot and mobile application facelift
The updates are designed with guests in mind, aimed at delivering a more seamless, user-friendly experience to airasia.com and the app’s 3.3 million monthly active users, from flight bookings to browsing for deals to online shopping and customer support. New features include:
New comprehensive homepage designed for easier and faster navigation, including upcoming flight notice, search shortcut and recent searches, links to the best hotels, travel, duty-free shopping and activity deals, recommended destinations and link to BigPay, AirAsia’s money app.
Meet AVA, an AI chatbot available on the new live chat feature to respond to guest inquiries instantly. AVA currently speaks eight languages – English, Bahasa Malaysia, Thai, Bahasa Indonesia, Vietnamese, Korean, Simplified Chinese and Traditional Chinese. AVA was built by the AirAsia Software Engineering and Technology (AASET) and Customer Happiness team using technology from Ada, a Toronto-based company that specialises in AI-powered customer experience.
New flight search with map
iOS users can now choose where to go using an interactive map that pinpoints all AirAsia’s destinations in a single page. This feature is the first among airline apps.
Combined Station Picker
A first among airline apps, iOS users can now select the nearest departure and arrival airports and filter by number of stops and flight duration.
iOS users can now also check their upcoming flight status simply by asking Siri. To use this feature, just click the ‘Add to Siri’ button under ‘Flight Itinerary’ or ‘My Bookings’.
Guest may now enrol to AirAsia’s Fast Airport Clearance Experience System (FACES) on their mobile app to clear security and board their flight seamlessly. Just click on ‘My Account’ and ‘My FACES’ to take a five-second video of your face.
On top of that, guests can search for the lowest fares using the Low Fare Calendar, which has been integrated in the app, earn and pay using BIG Points and enjoy instant member discounts when they log in.
AirAsia Deputy Group CEO (Digital, Transformation and Corporate Services) Aireen Omar said, “We are excited to welcome the new year with our new-look website and app that features AI and boasts a better, faster, more intuitive experience. We are always working to enhance our guest experience, and we will be adding more mobile app features in the months to come so it is no longer just a flight booking platform, but your complete travel companion. We encourage new users to download the app for free from the App Store or Google Play to experience these features for themselves.”